The send time heatmap shows data of your competitors’ most popular send day and time. The bigger the dot, the more emails were sent during the indicated day and time.
The chart uses a 24-hour format. Note that all times are in UTC (Coordinated Universal Time), so you may need to take this into account, depending on your time zone.
Example: If you are based in New York (UTC-05:00), you need to subtract 5 hours from the indicated time within the heat map, e.g. 16:00 UTC is 11:00 in New York.
In the example above, the busiest send time is on Tuesdays between 16:00-20:00 (4-8pm). If you are based in New York, this would be Tuesdays between 11:00-15:00 (11am – 3pm), as New York is 5 hours removed from Coordinated Universal Time (UTC).
How to use this data: Identify when your prospective customers are likely to receive emails from your competition. Make sure your emails do not get buried by scheduling your emails around those busy times. Test how send times with lower email activity from your competition affect your email campaigns’ performance.