On the Dashboard, this report covers all of your companies over the last 30 days. In the Competitor Reports and Competitor Comparison you can choose your desired timeframe and companies for which you want to see the subject line word cloud.
How to use this data: Identify trending themes among your competitors or followed brands, and adjust your own strategy.
Example: Identify when your competition starts focusing their emails on sales and holiday periods, or which products/services they are trying to promote.
Tip: The most frequently used words within subject lines often reflect a company’s branding.
To find out how and where a company is positioning themselves, look out for the frequent use of:
- Discounts & offers
- Personalized words (e.g. frequent use of “you” or your name)
Learn more about subject line analysis.
Next: Subject line analysis in the competitor comparison.